A STORY OF INNOVATION, PERSISTENCE, EXCITEMENT – AND IT’S THE JUST THE BEGINNING.

THE MAGIC OF THE COLDEST

Our history starts at the present, and as you scroll down, you’ll travel back in time, to where it all began.

MAY 2022: OUR NEW OFFICES CONNECTING TO OUR WAREHOUSE

7 Years in, and we’ve finally have official offices. 

2021: THE COLDEST WATER HITS #480 ON INC 5000 FASTEST GROWING CO.

During Covid, we dreamed of getting our bigger space. We finally made the move to our new HQ at approximately 15,000 sqft in Ft Myers.

We are already near max capacity! 

August 20, 2021 – Recognizing the team behind the scenes that makes everything happen. 

COLDEST RETAIL EXPERIENCE 1 OPENS TO THE PUBLIC - MARCH 2021

JUNE 2021 TO PRESENT - COLDEST HQ 3

After years in the making, we have a new HQ 3! 

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LOOKING BACK ON THE PANDEMIC, AND MORE.

It’ll now be a total of 16 months since the pandemic first started, and 8 months ago since I last wrote The State of The Coldest (you can read about that at the world ending at the bottom lol). But I believe many of us saw the silver lining emerging. After writing that previous email below, many of you wrote back describing your struggles through it, but also the encouragement meant to push through it. Your words encouraged me as much as mine may have.

So one of the biggest secrets I’ve kept till now, was that The Coldest for the past 6 years, STILL worked out of my backyard. Literally my backyard! Initially, it was out of a 1 car garage in Naples Park. But when I ran out of space and we grew some more, we moved to a bigger property in the outskirts of Naples, that was pretty much in the boonies (for cheap land), but it gave us more land and space to operate. I had employees using my bathrooms, kitchen. The second bedroom was converted into an office.  I’d wake up, and walk 10 feet right into a bustling business with 13 employees working at full pace packing orders, organizing the warehouse, doing customer support and sometimes just hanging out after work. It was non-stop.

As it grew, created a semi-truck entrance on the far side of the property because 53′ foot truck trailers couldn’t fit on the regular driveway. This allowed us to get way more inventory in versus smaller box trucks.

But keep in mind it was residential. So over the next few years and into 2021, my backyard ended up having over 20 forty-foot storage containers. (Good thing I’m not married lol)  This strategy was genius in my eyes at the time because it would save us so much money storing goods. The land is insanely expensive here. However, by December of 2021, my neighbors complained, and the show was over. Collier County code enforcement was not happy about 20 containers in the backyard. For good reason. Can’t complain. I tried, I tried. 

This is literally from Google Maps.

How did you hide 20 containers in your backyard though?
I had set up defenses, lines of areca trees (native Floridian hedge trees) that grow up to 20 feet tall and they surrounded the entire property so densely, you could barely see-through. Think of Harry Potter Movie 5, the maze in Goblet of Fire….you can’t see through. The neighbors, who are snowbirds who live next door for 2 months of the year – shouldn’t have complained (lol). (Its’ all for a reason -I keep telling myself)

So in December, We were being forced to move headquarters, else face significant fines.. ($500/day in fines) and I went through the whole process of business bank loans. What a headache. We got denied by 3 banks. Bank of America, Synovus, and a local bank all said no. They don’t like “risky businesses”. Frustrated, but not defeated – we went back to the drawing board, 

As March turns the corner, we get wind of a crazy idea. 

We launched our first store at Coastland Center, here in Naples, Florida. (It really happened as abruptly as that)

Why would you open a physical store when there is a Pandemic going on and no one is shopping?
It wasn’t crazy, IT WAS MADNESS! This is Sparta!!! (terrible joke if you haven’t watched the movie 300) In all seriousness, mall stores have been always out of reach for us. A corporate store that was there won’t say their name (jk, Sketchers) had just left and we thought it was a good idea. 

Joe, Kaira and I~

[Joe’s my twin, also head of Marketing for the Coldest,
and Kaira (who was the second employee who joined during COVID)]

would travel to the mall almost every day bringing inventory, designing the layout, installing signage, setting up products, adding shelving, tables, setting up point of sale etc,  the list goes on. Knowing what we know now… we probably wouldn’t have done it. I think you just have to be completely naive about what you’re getting yourself into. You can watch opening day here.

And so the first COLDEST store was born. 

DECEMBER 2019:

It is 2020, which means improvements. Pictured below is our newest addition -ENGRAVINGS! 

Headquarters located. Every once in a while The Team will go on an   adventure into the Gulf and brain storm. What better   environment for The Coldest Water Team than to be  surrounded by water. 

SEPTEMBER 2019:

GALLONS, GALLONS, AND …GALLONS! Almost the whole color palate of gallons have arrived!

A WAR WAGING FOR YEARS

The war has been waging for years against our one true enemy, hot. There is no end in sight. We have lost much. Pictured above is our ambassadors riding valiantly into battle.

FEBRUARY 2019:

Behind the scenes, we work tirelessly to get our operations optimized. Pictured below, Madison fulfiling 2 day shipping.

AUGUST 13TH, 2018 – CATAPULT TECHNOLOGY

This week, behind the scenes, we doubled our capacity as we continue to engineer and develop the coldest products. This relentless mission started almost 4 years ago, and to us, its just the beginning.

GALLON RE-INVENTED – JULY 26TH, 2018

The Coldest 1 gallon finally arrives after being in development for over 2 years. Pre-orders shipped same day we received the first batch. Pictured in video are team members Ashley and Sergio.

JUNE 4TH, 2018:

The Armies of the North have heard our call and taken up arms!  Pictured with some of our crazy ambassadors enjoying a day out in the sun, Marco Island, Florida.

FEBRUARY 2018 – BUILDING OF THE COLDEST CITY

As engineers, We’re huge fans of Elon Musk. From Tesla to Spacex. Pictured right, we are painting our new fulfilment center like Teslas!

MARCH 2018 – FLAG HAS PLANTED

WAR CRYFLAGS PLANTED. WE’RE NOT HERE TO TAKE PART. WE’RE HERE TO TAKE OVER. JOIN THE MOVEMENT.Good vibes, always. Merica’

DAVID FLIES OVERSEAS & BEYOND TO GET PRODUCTION ON POINT.

FEBRUARY 2017 – THE FIRST WAREHOUSE, IN HIS BACKYARD

David’s face on the day we got our first warehouse. This was February 2017, and with all our resources pooled, we put a down payment to bring design, engineering, development, and fulfillment under one roof.  Previous to this, (2014-2017) we had barely scraped through using 3 storage units around Naples, and driving back and forth to the 1 car garage for fulfillment. Most days were just spent loading and unloading a trailer. It’s how David got into such good shape.

2017: TRAVEL & FITNESS TEAM REVIEWS US.

Thank you. This was our first piece of content that we considered high quality 3rd party non-biased. They reviewed us and we just stumbled upon their review in awe.

Best Water Bottle

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2016 – A WIERD YEAR. PEOPLE STARTED SPREADING THE WORD.

2015 – THE STONE AGES – A YOUNG BOY

Our story begins in a 1 car garage in Naples, Florida.  658 108TH AVE, Naples Florida to be exact. yeraThese were the very rough years. Every day was a struggle to make it happen. The company, though built on fundamentals of high quality engineering, and the most superior products, was bootstrapped and under-financed. I used every piece of savings I had and it was never enough. David had quit his engineering career with Collier County and The Coldest Water had been born with $14,000. 

Fulfillment and Shipping was was all done out of our 1 car garage. Not everything could fit so we used multiple storage units to haul inventory back and forth. Lets just say, at this time in the war against hot, we were barely holding on.

Throwback to when we palatalized in a single car garage and squeezed every spare inch.(Funny looking back) Now we have multiple warehouses.

Everyday, David would travel back and forth from storage units to fulfil the 1 car garage as it was too tight.

A PLANET IN NEED OF OUR HELP.

If the average person  needs to drinks four plastic bottles per day,  by switching to a reusable water bottle, you would be saving 1,460 plastic bottles per year by using a reusable bottle

Beyond plastic bottles, we created green initiatives like The Coldest Beach Cleanup . Learn more here: