Pictured above, event at Collier Seminole State Park in Naples, Florida.
ONE OF THE WORLD’S MOST SUSTAINABLE BRANDS
It’s time to focus on sustainability. It starts with reusability. Every Coldest product is built with sustainability (engineering for longevity) in mind. Customers 6 years later reach out and tell us they are using the same Coldest Water Bottle and stopped using plastic water bottles completely. This radical change in everyday reusability doesn’t stop there. We design all our products for maximum reusability so that they last you a very long time, thus saving you money but more importantly, setting a future where there is less waste for the planet.
OUR PLANET FACES A GROWING PROBLEM
The oceans face a massive and growing threat from something you encounter everyday: plastic. An estimated 17.6 billion pounds of plastic leaks into the marine environment from land-based sources every year—this is roughly equivalent to dumping a garbage truck full of plastic into the oceans every minute.
STATS TO KNOW
9 billion tons of plastic have been produced since the 1950s (Science Advances)
More than 480 billion plastic bottles were sold in 2016 across the
world. By 2021, this is expected to increase to 583.3 billion. (The Guardian – Euromonitor)
8 million tons of plastic enter the water from land each year. (National Geographic)
By 2050, the ocean will contain more plastic by weight than fish. (Ellen MacArthur Foundation)
50 billion plastic water bottles were used in 2015 in the U.S.* (New York Times – Euromonitor)
*One person can displace 167 bottles a year.
RESPONSIBILITY & ON-GOING SUSTAINABILITY EFFORTS
REUSABLE PRODUCT PACKAGING INITIATIVE
No movement has grown overnight but, with babysteps, we can get
to something much bigger. We’re in this for the long haul! Available
now, The Coldest Water will now have re-usable,
durable, & recyclable tote bags (for groceries, etc.), as we want to
commit more to our initiatives.
On every bag – The Coldest Ocean
Initiative is listed, so the intention of scaling this initiative is
intentional and we hope it will spread globally over time.
Rather than throwing away product packaging, customers will be able to take it and use it for other purposes. Its a win-win!
In February of 2022, we launched Mystery Boxes, which gives products a second life, which can have epic benefits for the planet. Product returns that are like new, products without packaging, slight scratch, or engraved returns are often destroyed and sent to landfills in other companies. Mystery Boxes end this madness. Our mystery boxes are packed
with 3-4x value and give products a second life. This all contributes to sustainability as a brand and an example for other brands to follow.
JOIN THE FIGHT AGAINST PLASTIC AND WASTE.
Every month we dedicate time and effort into removing plastic from our oceans. Our efforts grow stronger with numbers.
New Eco-Initiative Events coming soon
Join the Facebook page to stay up to date with current events
CLEAN THE BEACH + NETWORK WITH OTHERS
Almost every networking event we’ve ever been to, it was over beers at a bar. Let’s network & get stuff done simultaneously! Let’s actively clean our beaches of plastic while meeting & connecting with others who want to keep our environment healthy & safe! Discuss work, life, and anything in between.
We believe mixing the two: Let’s save the environment while meeting like-minded others. The key is to make it fun. Bring communities and the world together under one purpose.
WE WORK WITH LOCAL OFFICIALS.
To be most effective, we are coordinating with local officials on
beaches, waterways, and parks; wherever needed to help them out.
LONG TERM VISION
The Coldest Water is founded on the beliefs of leveraging, developing and if needed, inventing new modern technologies to solve problems wherever necessary. The team & volunteers will clean beaches, and in the long run, use tools to leverage the necessary scale in cleaning our oceans.
Rather than just jump at it, we believe this problem is not solved overnight. Consequently, we will put our engineering minds on a slow burn, thinking on this over time.
A WORLD-WIDE INITIATIVE.
Not in Southwest Florida? That’s okay! We’re looking for leaders
to step up in their local communities. Clean the beach while holding our
bottle/or just a cardboard sign, and you’ve joined our movement! We’ll
definitely feature you.
Proven leaders will be provided with support and help, along with a community motivated to save the planet.
OUR INITIATIVES START AT THE CORE OF THE COMPANY, AND WE WILL CONTINUE TO BECOME BETTER AS RESOURCES ALLOW.
The Coldest Water bottles are heavy duty. Years later our customers are saying they are still using the same water bottle.
The Coldest Ice Packs are reusable and highly durable, allowing for maximum life.
Our Gallon water bottles and product line are purposely engineered
to have interchangeable, multi-compatible parts in case they break/wear
out, allowing for max life rather than planned expiration.
We use thicker reusable & durable plastic straws, which allow
for hundreds, to thousands of usages. (Safer than stainless steel, as
they’re less rigid/avoids potential injury). We think cardboard straws
are only a 1 time use kind of straw, making them more wasteful than
reusable plastic straws.
*Founders Club & Free Coldest Mystery Bottle available in the USA only.