Behind the scenes

State of The Coldest Water

Coldie format

There’s a lot happening! We’ve been busy behind the scenes.

  • 2 New Colors coming soon in 21,32,64 for a total of 9 different colors & 54 different types to choose from
  • Inventory Reload – 2/19/2020
  • 3 major new products coming (reveal coming soon). Finalization currently ongoing
  • Major inventory reload over next 90 days
  • Lots of updates in our blog section including ambassador interviews, lookbooks, ambassador tricks and tips, behind the scenes, and more.
  • Improved bottle builds/molds/engineering enhancements
  • 6+ Icepack line improvements
  • Multiple photoshoots ongoing

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