ONE OF THE WORLD’S MOST SUSTAINABLE BRANDS

It’s time to focus on sustainability. It starts with reusability. Every Coldest product is built with sustainability (engineering for longevity) in mind. Customers 6 years later reach out and tell us they are using the same Coldest Water Bottle and stopped using plastic water bottles completely. This radical change in everyday reusability doesn’t stop there.  We design all our products for maximum reusability so that they last you a very long time, thus saving you money but more importantly, setting a future where there is less waste for the planet

our planet faces A GROWING PROBLEM

The oceans face a massive and growing threat from something you encounter everyday: plastic. An estimated 17.6 billion pounds of plastic leaks into the marine environment from land-based sources every year—this is roughly equivalent to dumping a garbage truck full of plastic into the oceans every minute.

 

STATS TO KNOW

9 billion tons of plastic have been produced since the 1950s (Science Advances)

More than 480 billion plastic bottles were sold in 2016 across the world. By 2021, this is expected to increase to 583.3 billion. (The Guardian – Euromonitor)

8 million tons of plastic enter the water from land each year. (National Geographic)

By 2050, the ocean will contain more plastic by weight than fish. (Ellen MacArthur Foundation)

50 billion plastic water bottles were used in 2015 in the U.S.* (New York Times – Euromonitor)
*One person can displace 167 bottles a year.

the coldest madison

WE NEED VOLUNTEERS

Unite under 1 mission around the world. Yes it started in Naples, but to make major changes we need to scale world-wide. That’s the Coldest way.

Join the fight against plastic and waste.

Every month we dedicate time and effort into removing plastic from our oceans. Our efforts grow stronger with numbers.

  • New Eco-Initiative Events coming soon
  • Join the Facebook page to stay up to date with current events
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Clean the beach + Network with others

Almost every networking event we’ve ever been to, it was over beers at a bar. Let’s network & get stuff done simultaneously! Let’s actively clean our beaches of plastic while meeting & connecting with others who want to keep our environment healthy & safe! Discuss work, life, and anything in between.

We believe mixing the two: Let’s save the environment while meeting like-minded others. The key is to make it fun. Bring communities and the world together under one purpose.

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Pictured above, event at Collier Seminole State Park in Naples, Florida.

We work with local officials.

To be most effective, we are coordinating with local officials on beaches, waterways, and parks, wherever needed to help them out.

Long Term Vision

The Coldest Water is founded on the beliefs of leveraging, developing and if needed, inventing new modern technologies to solve problems wherever necessary .The team & volunteers will clean beaches, and in combination one day use tools to leverage the necessary scale in cleaning our oceans.

Rather than just jump at it, we believe this problem is not solved overnight, and thus we will put our engineering minds on a slow burn, thinking on this over time.

shark

We work with local officials.

To be most effective, we are coordinating with local officials on beaches, waterways, and parks; wherever needed to help them out.

Long Term Vision

The Coldest Water is founded on the beliefs of leveraging, developing and if needed, inventing new modern technologies to solve problems wherever necessary. The team & volunteers will clean beaches, and in the long run, use tools to leverage the necessary scale in cleaning our oceans.

Rather than just jump at it, we believe this problem is not solved overnight. Consequently, we will put our engineering minds on a slow burn, thinking on this over time.

shark

A world-wide initiative.

Not in Southwest Florida? That’s okay! We’re looking for leaders to step up in their local communities. Clean the beach while holding our bottle/or just a cardboard sign, and you’ve joined our movement! We’ll definitely feature you.

Proven leaders will be provided with support and help, along with a community motivated to save the planet.

Responsibility & On-Going Sustainability Efforts

Reusable Product Packaging Initiative

No movement has grown overnight but with babysteps we can get to something much bigger. We’re in this for the long haul. Some product packaging The Coldest Water will now be re-usable durable, & recyclable packaging (for groceries etc.), As we want to commit more to our initiatives.

On every bag – The Coldest Ocean Initiative is listed, so the intention of scaling this initiative is intentional and we hope it will spread globally over the long term.

Rather than throwing away product packaging, customers will be able to take it and use it for other purposes.

recycle bag

Responsibility & On-Going Sustainability Efforts

Reusable Product Packaging Initiative

No movement has grown overnight but, with babysteps, we can get to something much bigger. We’re in this for the long haul! Available now, The Coldest Water will now have re-usable, durable, & recyclable tote bags (for groceries, etc.), as we want to commit more to our initiatives.

On every bag – The Coldest Ocean Initiative is listed, so the intention of scaling this initiative is intentional and we hope it will spread globally over time.

Rather than throwing away product packaging, customers will be able to take it and use it for other purposes. Its a win-win!

recycle bag

Our initiatives start at the core of the company, and we will continue to become better as resources allow.

  • The Coldest Water bottles are heavy duty. Years later our customers are saying they are still using the same water bottle.
  • The Coldest Ice Packs are reusable and highly durable, allowing for maximum life.
  • Our Gallon water bottles and product line are purposely engineered to have interchangeable, multi-compatible parts in case they break/wear out, allowing for max life rather than planned expiration.
  • We use thicker reusable & durable plastic straws, which allow for hundreds, to thousands of usages. (Safer than stainless steel, as they’re less rigid/avoids potential injury). We think cardboard straws are only a 1 time use kind of straw, making them more wasteful than reusable plastic straws.