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Influencer Case Study of Roman Atwood

Influencer Case Study of Roman Atwood 1
roman atwood 1

ROMAN ATWOOD Youtuber prankster turned into a youtube vlogger. In 2010 when he started to produce a Prank youtube channel which is called Sketch Empire. In control of doing a series of hidden cameras to prank public people which became a big hit on YOUTUBE. He also has another youtube channel “RomanAtwood”, where he posts pranks but he has been inactive on it for almost 2 years.

Back in high school, Roman has been doing DVDs called “The Nerd Herd ” which he sold at Warp Tour 2006, and various film projects and commercials in Columbus until 2010. When he began to build the Sketch Empire. 

In 2013 he builds an empire for merchandise line called “Smile More”, selling T-shirts, hoodies, bracelets, and other items.

In 2016, Atwood and fellow YouTuber Yousef Erakat started a worldwide tour called “Roman vs. Fousey”.They have performed shows in the United States, Canada, and the UK.Some of the accomplishments of Atwood that makes him more influential.

He started to create a vlogging channel, “RomanAtwoodVlogs” 2013 with his sons Noah and Kane and daughter Cora, along with his wife Brittney. The most viewed videos on his channel are his “Plastic Ball Prank” this video was uploaded on January 18, 2015, and currently, has almost 86 million views. He fills his family home with thousands of small plastic balls, effectively turning it into a giant ball pit. And his video “Anniversary Prank Backfires!!” was posted on November 20, 2013, and currently has over 86 million views. It features Atwood pranking Smith on their five-year dating anniversary by confessing that he has cheated on her. The prank backfires when she sees the camera beforehand and pranks him back by pretending that she has cheated on him too. She only reveals her own prank after a few seconds of Atwood reacting badly to the news. At the end of the video, Smith says “I thought you were going to propose” and also In his “Killing My Kid prank” he pretends to let his son (replaced by a mannequin) die in a violent 4-wheeler crash in front of his wife posted on November 30, 2014, and currently has over 50 million views. Roman has been creating very refreshing videos where he captured the audience soft spot with his smile and a very touching loving father to his son and daughter. He never fails to show a smile on every video and having a blast through every season. “You’re beautiful. You’re one of a kind. Smile More” about 99% at the end of his video he always reminds everyone how lucky to be alive. That is how Roman captures every viewer on youtube. He makes everyone feel that they are not alone that family can make you feel complete. 

He always makes sure to post 6 videos every month for his fans. What do they vlog about? their travel, do challenges, unboxing, sharing most memorable moments, doing things with his family for the first time, pranks and updating about their family life. On May 29, 2019, Roman subsequently took time out from his social media as his mother passed away unexpectedly after a tragic accident while on vacation with the entire Atwood family. It was a hold point for Roman since his mother means the world for them and he asked prayer for his father as well on that tragic moment of their family life.

He has quite a few cameras and uses each of them in different situations depending on his need for portability, action shots, or if he’s just filming an in-home vlog. These are Canon EOS-1DX Mark II, Canon EOS 5D Mark IV, and Canon G7 X Mark II. He has been using a high-quality DSLR for movie-style shots, DJI Phantom 4 Drone, and DJI Mavic Pro Drone, 5D SLR camera, and even a small pocket-sized Canon designed to give him a great amount of versatility wherever he happens to be shooting. Roman used Apple MacBook Pro 15 Laptop for editing videos with Adobe Premiere Pro Video Editing Software. 

He also entertains millions on Instagram, Facebook, and Twitter, where he often shares images of his family. From his  YouTube with  15.2 million subscribers, Instagram with  5.3 million followers, Facebook — 1.6 million page likes and Twitter with  3 million followers. 

Roman Atwood net worth of $20 million there are three major things Roman Atwood monetized first is from “Merchandize” as we all know Roman put up “Smile More” Merchandises which sells  T-shirts, Beanies, Pen, Hoodies, Undies for various ages and both male and female. They sell these Merchandise through their store The Smile More Store and they run this company from their basement and you will often see them working in their stores or delivering your orders to post office on their vlogs. Second is from his 2 youtube channels which is RomanAtwood ( ) with full of pranks but this channel has been down 3 years ago. 

And also Roman Atwood Vlogs  ( ) which is family-friendly and kid-friendly where everyone can follow his family journey. 

Both of them are linked with Google AdSense account which throws ads on his vlogs. Roman Atwood gets paid for every ad that gets printed or clicked on while his videos are playing. He earns a certain amount of money per 1000 views. They get about 55% of the money that Google makes off of them.

The third one is from a video advertisement he gets paid for putting this on his VLOG or description of his content since there are almost 15 million people subscribed to his channel and almost 13 million views on every video. There you will see Roman Atwood shouting out for some products like Audible, try it free – 30-day audiobooks free trial from Audible or Harys Razor in his Vlogs. 

YouTubers earn money by getting a share of the advertisement revenues on those ads you see before a YouTube video. Not all views on a video earn money. Only around 40% – 60% of the views are monetized. This is because some people block ads and the majority skip the ad before it reaches the threshold for making money.

From his RomanAtwoodVlogs with 15 million subscribers that accumulated over 5.1 billion video views, the subscriber growth rate is extraordinary at around 15,000 new subscribers per day. Where he gets an average of 550,000 hits every day making him get estimated earnings of around $2,200 per day ($800,000 a year) just from YouTube ads. Making this channel one of the most successful blogs. With this great image, he possesses a lot of brands that always come calling with great endorsement deals. He had one with Nissan where he did a Super Bowl ad and many other more endorsements. He comes up with an app game which is called Smile Inc where you can download from the App Store and PlayStore which has millions of downloads and makes money through in-app purchases plus ads.

Roman is trying to get into the toy industry with a number of toys he is working on in partnership with his friend. One that has been released is the Kreepie Krawlies which is a prank toy where being sold through his site “Smile More”

Back in high school, Roman has been doing DVDs called “The Nerd Herd ” which he sold at Warp Tour 2006, and various film projects and commercials in Columbus until 2010. When he began to build the Sketch Empire. 

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As for creating Youtube channels, think for “BRANDING”, this tells what you are, what you want and what you want to share. Next is “CONTENT” you have to create good and perfect content that would be more engaging for your viewer, For this try to be more at first educational and more at niche as possible, always think for what other people would be searching for from youtube. Be more searchable! Focus on more of the “QUALITY” of your content. Next is to have a community engagement and have the authority of your channel after building and creating it. To build a successful channel always remember to KEEP it Simple, Stay on your NICHE, be CONSISTENT, and focus on your QUALITY over QUANTITY. You need to consistently upload quality videos with content people find interesting, relatable and engaging.

Don’t focus on the number of subscribers’ growth, focus on the quality of your community, the comments on your videos and also your views that is what matters to continue the growth of your channel after creating it and sustaining it. Always make sure you have a clear INTENTION of creating your channel and a clear OBJECTIVE on moving forward. 

These are  some of the simple niches that YouTuber starts of:

  • Gaming
  • Lifehacks
  • Celebrity gossip
  • News
  • Compilations of fails 
  • Food reviews and kitchen hacks
  • Product unwrapping and opening
  • How-to demonstrations
  • Animal activities
  • Spoofs


So for beginners, you can monetize from youtube first from joining the YouTube Partner Program. On which YouTubers to be paid through views and through advertisements served on their page. For a channel to be eligible for monetization, it will have to meet the following requirements. Have at least 1,000 subscribers; Have at least 4,000 hours of watch time within the past 12 months, and Channel/content must adhere to the YouTube Partner Program policiesYouTube Terms of ServiceYouTube spam policies, and the Community Guidelines. Once approved, you can start making money. Next is from YouTube affiliate marketing is a marketing arrangement in which an online retailer pays a commission to YouTubers for traffic or sales generated from the YouTubers’ referrals. Where you typically see this from YouTubers what they do is unboxing the product you’re trying to sell, creating a video in which they recommend the product or service and also video reviewing the product. From this Advertisers will pay YouTubers based on CTR (click-through rate, or how many people click that link you included), conversation rate (how many people actually buy the product through your link) and then commission on the product itself. The last YouTube sponsorships usually famous and successful YouTubers received this offer from different brands. On which brand pays the YouTuber to create a one-off video specifically about a product launch, a company event, a site opening, or something similar. Or, the brand sponsors the entire YouTube channel and then the YouTuber has to recommend (or use when appropriate) the product in every video and ask subscribers to check the link leading to the brand websites. That is how “The Coldest Water” would like to engage each of their Brand Ambassadors to be part of their growth to be part of their success all throughout. 

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